As we commemorate Women’s History Month this March 2024, it’s essential to shine a spotlight on some of the remarkable contributions of women entrepreneurs. Despite facing unique challenges, women-owned businesses continue to thrive, innovate, and drive economic growth in South Africa’s vibrant entrepreneurial ecosystem.

Empowering Women Entrepreneurs

A Journey of Resilience Women entrepreneurs in South Africa have embarked on remarkable journeys marked by resilience, determination, and unwavering perseverance. In a landscape historically dominated by male counterparts, these women have overcome formidable barriers to establish themselves as leaders and innovators. Take, for instance, Shaney Vijendranath launched her data analytics platform, MomSays, a tech startup in May 2019 after seeing “a real need for a supportive and authentic platform that can help moms cut through the clutter and easily find the right products for them and their children.”

Fostering Inclusivity

Creating Opportunities for Women in Business, initiatives aimed at promoting gender diversity and inclusivity within the business community are gaining momentum. Organizations like Businesswomen’s Association of South Africa (BWA) and programs such as the Gauteng Women Entrepreneurs Fund provide crucial resources, mentorship, and networking opportunities. By fostering an environment of inclusivity and support, these initiatives empower women entrepreneurs like Mpho Vackier is the founder of TheUrbanative, an award-winning, contemporary African furniture and product design company based in Johannesburg, to realize their full potential and thrive in the competitive business landscape.

Driving Innovation

Women Leading Change in Gauteng’s Startup Scene Women entrepreneurs in Gauteng are at the forefront of driving innovation across diverse sectors. From technology and finance to fashion and social impact ventures, their creativity, vision, and entrepreneurial spirit are reshaping industries and challenging the status quo. Take, for example, The Beauty on TApp a 100% woman-owned e-commerce business. They specialise in providing skincare, haircare and make-up products.

Mokgadi Mabela is a third-generation farmer and owner of Polokwane-based black and female-owned beekeeping farm, Native Nosi has taken the farm to the next level and now produces their brand of local and organic honey, wax and by-products.

Through groundbreaking startups and innovative business models, women like these, are not only driving economic growth but also addressing pressing social and environmental challenges facing their communities.

Overcoming Challenges

Addressing Gender-Based Obstacles Despite significant progress, women entrepreneurs continue to face gender-based obstacles that hinder their growth and success. Access to funding, gender bias, and the struggle to balance work-life responsibilities are among the challenges that persist in the entrepreneurial journey. However, by advocating for policy reforms, building strong support networks, and amplifying their voices, women entrepreneurs are breaking down barriers and forging paths to success on their own terms.

Inspiring the Next Generation

Mentorship and Leadership: As trailblazers and role models, women entrepreneurs play a crucial role in inspiring the next generation of female leaders. Through mentorship, leadership, and advocacy, they empower aspiring entrepreneurs to dream big, pursue their passions, and overcome obstacles with confidence and resilience. By sharing their experiences, insights, and lessons learned, these women are paving the way for a future where gender equality and opportunity are not just aspirations but realities.

As we celebrate Women’s History Month, let us celebrate the invaluable contributions of women entrepreneurs. Through resilience, innovation, and unwavering determination, they are breaking barriers, driving change, and shaping the future of business in South Africa and beyond. As we honor their achievements, let us also reaffirm our commitment to creating a more inclusive, equitable, and prosperous society for all.